With the competition among online gambling operators at an all-time high, ever newer marketing approaches surface throughout the industry. The latest such trend is for online casinos to offer multi-platform games. Indeed, nowadays, a player looking to try something new no longer has to switch casinos: he will most likely find all the most popular games made by different software makers under the same virtual roof.

A few days ago, the popular 888 Casino made a similar move according to a Net Entertainment press release. Apparently, NetEnt’s most popular titles have been commercially launched on all 888 casino and bingo sites. What that basically means is that players of these casinos will henceforth be able to play these games too, in addition to their old favorites.

Bjorn Krantz, GMO chief of Net Entertainment  Malta Ltd, said that he was indeed extremely pleased with the move. His company has apparently been focused on the 888 integration project for a while, and now that the games have been launched, their efforts have finally been crowned with success. According to Krantz, 888’s players will be those to benefit the most from the integration on account of the expanded game selection. The games that will surface at various 888 proprieties are obviously some of the most popular out there too, so the quality of the gambling experience is also likely to improve by leaps and bounds at 888 Casino.

Obviously, having 888 cross-selling its product over multiple channels and in multiple markets isn’t exactly a setback for Net Entertainment either.

Those who wish to play these new NetEnt games should therefore sign up to 888 Casino now. Apparently, in addition to the expanded game selection, the site is currently handing out some special bonuses and hosting some special promotions too.