Atlantic City's struggles are no secret to those who've been watching casino news over the past year. In fact, as we reported before, Pennsylvania casinos have actually been making more money than Atlantic City casinos, which is something that's never happened. This being the case, the Atlantic City Alliance (ACA) is undertaking a massive effort to help their town gain back its gambling mecca status.

Big Spender

To show how serious the ACA is about their new efforts, the group has pledged to spend $20 million on marketing and advertising over the coming year. The main goal of this marketing campaign is to show people that Atlantic City is more than just about gambling. Going further, the idea is to help potential visitors realize that there are world-class restaurants, unforgettable VIP experiences, and vibrant nightlife to be found in this city.

Atlantic City Mayor Lorenzo T. Langford best summed up the marketing campaign by saying, "Atlantic City's new campaign is bold, edgy, vibrant and inviting. It creatively showcases all that Atlantic City has to offer as a world-class destination resort." He finished by saying, "The campaign's message is clear - when you visit Atlantic City, you get a total experience – one you can't find elsewhere!"

Governor's Backing

Mayor Langford isn't the only politician onboard with Atlantic City's new image since New Jersey Governor Chris Christie said, "With this newly integrated tourism campaign, there is finally a concerted effort to properly fund Atlantic City marketing initiatives to attract visitors to the region - a need that has gone unmet for far too long. Through our continued collaboration and partnership with all stakeholders, we're beginning to see the Atlantic City of the future take hold."

Before this future can happen, the ACA will have to get some results from their massive advertising campaign, which will include magazine, TV, billboard and internet ads. Assuming they do experience success, Atlantic City might be able to reclaim its spot as America's number two casino destination (behind Las Vegas).